Date: February 2017 – June 2017
Screening Campaign: Impact Producer and Screening Campaign Manager, working with Tugg and filmmakers to plan theatrical-on-demand and community screenings. Launch coincided with National Infertility Awareness Week, in collaboration with RESOLVE: The National Infertility Association.
Slingshot served as primary contact to coordinate and support screening promotions and outreach. Created screening toolkit, promotional and discussion materials for screening hosts.
Outreach: Focus on Infertility Support Groups, Fertility Clinics, Fertility Professionals (acupuncturists, counselors, therapists, physicians), IVF patients, Women’s Health Organizations, throughout US & Canada.
Distribution: Tugg theatrical-on-demand, followed by PBS, iTunes and Netflix