Slingshot Films | The Business of Being Born
16980
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The Business of Being Born

Category
Distribution, Impact Producer, Marketing, Outreach, Producer, Social Media, Strategy
About This Project

Date: 2008-2011

Audience: Moms, Pregnant Women and Birth Professionals

Distribution: Partnered with distributor for theatrical release. Self -distribution for Direct-to-Audience, VOD and DVD release.

Marketing: Grassroots marketing for VOD and DVD sales.

Social Media: Launched mybestbirth.com, a social network for pregnant women, parents and birth professionals with 25K members. Oversaw all original content, ad sales and partnerships. 75K Facebook likes.

Crowdfunding: $120K raised

Community: 300+ international community and educational screenings

Results: Screening and educational license revenues. Social Action Campaign resulted in changing policies of ACOG, the main professional organization for OB/GYNs and improved state regulations for midwives. Screening for members of Congress and health care lobbyists. A publishing deal with Hachette Book Group and sequel film.