Audience: Moms, Pregnant Women and Birth Professionals
Distribution: Partnered with distributor for theatrical release. Self -distribution for Direct-to-Audience, VOD and DVD release.
Marketing: Grassroots marketing for VOD and DVD sales.
Social Media: Launched mybestbirth.com, a social network for pregnant women, parents and birth professionals with 25K members. Oversaw all original content, ad sales and partnerships. 75K Facebook likes.
Crowdfunding: $120K raised
Community: 300+ international community and educational screenings
Results: Screening and educational license revenues. Social Action Campaign resulted in changing policies of ACOG, the main professional organization for OB/GYNs and improved state regulations for midwives. Screening for members of Congress and health care lobbyists. A publishing deal with Hachette Book Group and sequel film.