Slingshot Films | Red State
17046
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Red State

Category
Impact Producer, Marketing, Outreach, Social Media
About This Project

Date: 2010

Audience: Kevin Smith fans, fan boys, comic book fanatics and colleges

Distribution: 15-city pre-release film tour with Kevin Smith

Marketing: Mobile SMS promotion campaign for direct engagement

Social Media: 23K Facebook likes, Paid social advertising (remove period)

Media: Booked 60 regional print, radio and digital outlets

Results: $1 MM in revenues to fund theatrical release