Date: September 2017
Audience Outreach: Italian film and cultural organizations, foreign language film enthusiasts, twins groups. Managed publicity with Italian culture writers and paid digital media on Italian websites.
Social Media: Created all social media engagement with Cinema Made in Italy fans and paid advertising targeted by interest and region. Worked throughout theatrical release, focusing on regional advertising and promotions. Facebook followers 23,000.
Distribution: Theatrical release through Cinema Made in Italy initiative and The Deutchman Company.