Slingshot Films | As I AM: The Life and Time$ of DJ AM
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As I AM: The Life and Time$ of DJ AM

Category
Associate Producer, Crowdfunding, Impact Producer, Outreach, Social Media
About This Project

Date: June, 2015 – June 2016

Audience: DJs and DJ AM fans, Music and EDM Enthusiasts, Sneakerheads and the Addiction/Recovery Community

Theatrical Distribution: Outreach and Social Media with distributor Abramorama

Crowdfunding: I managed the Indiegogo campaign, which raised $185,000 for the film’s post-production and distribution.

Social Media: Managed active social media engagement on Facebook, Twitter and Instagram, targeting the film’s audience through organic and paid advertising.

Outreach: Extensive outreach to the influential publications, blogs and organizations to access this audience. Worked with a publicist on the press release and coverage in major press outlets.

Post-Campaign: Handled production of perk merchandise and fulfillment for 1000+ orders.

Results: $185,000 raised (48% over campaign goal), robust engagement through social media and direct audience communication, building awareness for film’s 2016 release.