Date: June, 2015 – June 2016
Audience: DJs and DJ AM fans, Music and EDM Enthusiasts, Sneakerheads and the Addiction/Recovery Community
Theatrical Distribution: Outreach and Social Media with distributor Abramorama
Crowdfunding: I managed the Indiegogo campaign, which raised $185,000 for the film’s post-production and distribution.
Social Media: Managed active social media engagement on Facebook, Twitter and Instagram, targeting the film’s audience through organic and paid advertising.
Outreach: Extensive outreach to the influential publications, blogs and organizations to access this audience. Worked with a publicist on the press release and coverage in major press outlets.
Post-Campaign: Handled production of perk merchandise and fulfillment for 1000+ orders.
Results: $185,000 raised (48% over campaign goal), robust engagement through social media and direct audience communication, building awareness for film’s 2016 release.